The plenary
The main stage carried SITA's own sail-shaped banners either side of a wide, green-lit LED wall, a distinct visual identity for a summit built around air-transport IT.
The plenary set: green-lit LED wall, SITA sail banners either side.
The opening LED graphic: SITA with Hitachi appearing as a co-brand.
The exhibition floor
Behind the plenary, a full demo floor ran four campaign themes as working exhibits, not posters, but live screens and self-service kiosks a delegate could actually use.
Demo pods: "The future of travel is digital," "Scan & Fly Mini," "Unbreakable connectivity," "SITA Flex."
The full demo floor: branded pods and self-service kiosks.
The build
Every graphic panel on the exhibition wall was hung by hand, in place, ahead of the doors opening.
The build: a technician hanging a graphic panel into place.
Wayfinding, and registration organised by company-name range.
Combining a conference with a live exhibition?
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