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Maybank Global Markets Day 2023 gala, branded neon stage
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Case study · Themed gala · Vietnam

An 80s neon world, built from a bare ballroom floor

Maybank · Global Markets Day 2023

Global Markets Day 2023 committed fully to an 80s neon concept, not a colour palette on a slide, but a fabricated world: a branded stage, a mirror-ball and sequin backdrop, a hand-built neon photo-booth bar, and a dance floor assembled panel by panel on the room's own floor.

The concept

A themed gala lives or dies on commitment to the bit. Global Markets Day 2023 went all in on 80s neon, mirror balls, sequin walls and hand-lettered signage, rather than a single branded backdrop dropped into an otherwise plain room.

Global Markets Day 2023 mirror-ball and sequin backdrop with script logo

The mirror-ball backdrop and script logo over the stage.

The build

The neon photo-booth bar and the illuminated "PARTY here" sign were fabricated pieces, built and wired before they were ever hung, not off-the-shelf props.

Neon photo-booth bar wall reading GMD with hanging lanterns and balloons
A PARTY here neon sign being fabricated on the floor before install

The neon bar wall, and the "PARTY here" sign under construction.

Crew building a blue LED dance floor panel by panel before the gala

The dance floor build, panel by panel, ahead of doors.

Live

A live band opened the night on the round centre stage; the dance floor carried the room from dinner into the after-party.

Live band performing on the round centre stage at Global Markets Day

The live band on the round centre stage.

Dance floor lit in blue and pink beams in full swing at the gala

The dance floor in full swing.

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Crew group photo on the empty stage after the Global Markets Day gala
Second crew group photo on the empty gala stage

The crew, after doors closed.

Project snapshot

Client
Maybank
Event type
Themed gala
Year
2023
iEA scope
Concept · Set build · Neon fabrication · Entertainment
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