The brief
Product education is unforgiving. If the audience cannot read the screen or hear the interpreter, the launch has failed regardless of how the room looks. So the build started from sightlines and audio, then the design was layered on top of that, not the other way round.
The room before doors: LED wall, sightlines set.
What we delivered
iMAGINE Events Asia produced the staging, AV, simultaneous interpretation and gala dinner for the ZEISS partner conference in Vietnam, with one bilingual lead owning the technical design and live delivery.
- Conference staging and AV, LED wall, stage design and audio engineered for a technical product presentation, not just a keynote.
- Simultaneous interpretation, headset interpretation at every seat, so the product story translated precisely rather than approximately.
- Product staging on the floor, lit plinths and branded touchpoints extending the launch beyond the main stage.
- Gala dinner production, a separate evening production, staged and run to its own show-flow.
Partner conference in session.
The programme
A technical conference by day, a gala by night, sequenced so the product story carried through both.
- Build. Stage, LED wall and audio installed and tuned for sightlines and intelligibility across the full room.
- Conference. The partner programme delivered with simultaneous interpretation at every seat.
- Product floor. Lit plinths and branded moments running alongside the main stage content.
- Gala. An evening production closing out the day, staged and show-called in its own right.
Interpretation headsets at every seat.
On the ground
The product story, staged and floor-supported.
Product story on the main screen.
Lit product plinths on the floor.
The gala
The evening carried the same branding through to a press moment and a live band, closing the launch on a different register from the conference room.
Branded wall and press moment.
Live band at the gala dinner.
The films
Two films from the engagement: the gala dinner at the Sheraton, and a team building day.
Launching a technical product?
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